Gray, smoky text against a black background created this kind-of smoky/ashy look, paired with noisy/snowy images convey our sad/gray/anti-tobacco message. The topic of the website is a strong anti-tobacco/anti-smoking narrative with a serious tone. Thus, I made the site completely devoid of color—or as much as I could stand, and the design really echoed the message and its tone.
The site is used as a teaching tool for middle-school conferences, where many pupils access the resources for the presentation, and the site’s interfaces is especially fluent across multiple devices.