Chicago based web designer & illustrator. I create and build websites for people and brands. I am available for freelance, just get in touch with me.
Crowdsource Project Management
Crowdsource project management was the name of the game. They wanted a simple look that to disguise a quite complex application. Using the app was supposed to feel rewarding like finding pieces of a puzzle.
The color story was all white, trimmed with a very dark navy; a navy you could easily mistake for black. I added pops of the same hue, just very bright, almost aqua.
Google executives at the DEMO conference (2012, San Francisco) found it easy to understand and grasp how to use the app quickly, and they mentioned that in the Venture Beat article : )
I created one-click driven tutorials with the new interface.